19_Chevelle_69
06-20-2006, 03:16 AM
In the early '60s the only American sports car was the Corvette at a price too high for most. The Thunderbird had grown into a large luxury car (and Ford heard many complaints about this). Imported sports cars, mostly from England, were selling well. Within a few years the post-war baby boomers would be buying their first car. The Mustang II concept car generated a lot of excitement and led directly to the first Mustang less than a year later.
Ford was not unaware of how popular the car would be. They announced when the first television commercial would be shown and 29 million people tuned in to see it. The next day, the first day of availability, Ford sold 22,000 Mustangs.
Ford was not unaware of how popular the car would be. They announced when the first television commercial would be shown and 29 million people tuned in to see it. The next day, the first day of availability, Ford sold 22,000 Mustangs.